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Use this text section to explain the number 1 problem or frustration that your product or service will help your customer solve. Think about what makes them suffer the most, that you can help them with.

Keep in mind that even if you use a video as your main sales tool, not all visitors will watch it. Don't hesitate to repeat important points from the video in your written copy on the page as well.

Okay, that sounds good, but will this really work for you? Here's how you can apply this to your life in just 3 steps:

Text sections are universally useful on a sales page. You can re-use them again and again whenever you need to explain something in more detail, add some storytelling elements or highlight important features and benefits of your offer.

Just make sure to avoid the "wall of text" look that you get when you have a lot of uninterrupted, unformatted text. Break things up with headings, images, dividers etc.